A new drone pilot program will test delivering Nespresso coffee capsules in Israel.
TEL AVIV, Israel – Consumers here may only need to look to the sky to see their next delivery of Nespresso coffee capsules due to a new pilot program.
The Tel Aviv-Jaffa Municipality has opened a route along its shores for this initiative, made possible by drone company Airwayz with SkylinX, a developer and operator of drone take-off and landing sites, and FlytechIL, which pilots the drones.
“The consumer experience is king at Nespresso,” said Shai Dinur, director of customer care and services at Nespresso Israel. “I believe drone delivery could really transform the ordering process and our responsiveness, reducing delivery times and really going the extra mile for consumers who love exceptional coffee.”
The program hopes to not only enhance the customer experience, but also reduce traffic and decrease the carbon footprint of delivery in Tel Aviv, an Airwayz release said. The program will also evaluate the safety, noise and privacy considerations and other challenges related to flying drones in populated areas. The route for drone flights runs along the coastline in of Tel Aviv-Jaffa and goes over urban areas, popular beaches and a busy port.
“The future is already here,” said Tel Aviv Mayor Ron Huldai. “We are beginning a pilot in Tel Aviv-Jaffa that will test, in a measured and correct way, the ability to use drones commercially in an urban space. We do that in a controlled manner to assess capabilities, but also to find the right balance for free and open urban air routes.”
Using AI, Airwayz UTM (Unmanned Traffic Management) will manage multiple fleets of drones from different operators in the airspace at the same time.
“This pilot program is another crucial step forward in showing that drone delivery not only works, but has huge benefits in easing our overcrowded roads, contributing to sustainable last mile delivery and meeting the superfast demands of today’s consumer,” said Airwayz CEO Eyal Zor. “We will also show it to be cost-effective to prove the commercial benefit, but principally, it will be done safely.”
Logistics company Flying Cargo will be making deliveries and GettDelivery, a global transport company, will help connect the new service to end customers.