(03 Sep 2021)
Travelport has launched a global accelerator program
in collaboration with Amazon Web Services (AWS).
Dedicated to addressing the travel industry’s
biggest retailing challenges, the Travelport Accelerator will see
tech startups and innovators looking to enter the travel space
take aim at a series of different travel retailing issues, such as
data protection, hyper-personalization, and customer acquisition.
Once the challenge has been set, companies with
existing technology and products that are relevant to the
challenge and use cases outlined on the accelerator webpage will
be invited to apply.
“No single person or business has the solution to
all of travel’s retailing challenges,” said Tom Kershaw, Chief
Product & Technology Officer at Travelport. “The most effective
way to drive innovation, especially at pace, is to unite bright
minds from diverse backgrounds and geographic locations and focus
their energy on solving a specific problem. That’s precisely what
Travelport Accelerator will do. We look forward to working with
companies across the world, both large and small, to drive the
modernization of travel retailing for the benefit of the entire
A cohort of up to 10 companies will be selected to
proceed to the next stage, which involves pitching solutions to an
esteemed panel of judges from some of the world’s most renowned
travel companies, including American Express Global Business
Travel, Priceline, Internova Travel Group, Direct Travel and
Christopherson Business Travel.
A group of up to three
participants will ultimately be selected to move to the final
round, solving the challenge in collaboration with Travelport and
AWS. Each will be given access to Travelport+, Travelport’s
next-generation travel marketplace.
Selected start-ups may receive up to $100,000 in
AWS Activate credit and each participant will receive mentoring
from travel domain and technical subject matter experts with
experience working on AWS.
The program also offers collaboration
opportunities with AWS travel customers and members of the AWS
Partner Network (APN) looking for technology solutions to their
most challenging problems.
David Peller, Managing Director, AWS Travel and
Hospitality, said, “With millions of active customers, AWS enables
organizations of every size, around the world, to innovate.
Travelport Accelerator supports that effort by giving travel
innovators the potential to pitch their technology to some of the
most influential leaders in the global travel industry and to
influence the future of travel retailing. We’re proud to
collaborate with Travelport on this as we work together to
optimize Travelport+ and create a simpler, smarter, and better
future for travel retailing.”
The first challenge set by Travelport and AWS is
to introduce cutting-edge digital marketing technology for travel
companies, which uses behavioral and demographic traveler data to
deliver highly targeted and personalized, real-time offers to
The solution must complement the advanced capabilities
of Travelport+, which in a normal year will process hundreds of
millions of travel transactions, and reduce the cost of customer
acquisition and retention for Travelport’s customers. Applications
are open today and entry forms are available on Travelport’s
The deadline for submission is midnight Pacific Daylight Time
(PDT) on Wednesday 22 September 2021.
Applications will be judged on several factors
including the innovative and unique nature of the solution, the
overall value it will bring to the industry, the creative
application of technology to solve problems, and the team’s
ability to deliver on the opportunity with Travelport and its
Jen Catto, Chief Marketing Officer, Travelport,
said, “The sheer volume of channels that communicate messages to
people today is breathtaking, as is the amount of content each
pushes out. Our brains are therefore forced to prioritize the
information they receive. If you’re not compelling enough, you’ll
be at the back of the queue – forgotten, literally. To be heard,
it’s now table stakes for digital marketing to be highly targeted
and hyper-personalized. Historically, this has been a challenge
for travel companies because selling travel is complex, access to
travel data has been limited, pricing is real time, demand trends
evolve rapidly, and offers contain multiple products. Due to this,
according to a recent study by Sojern, 84% of marketing
professionals in the travel industry now see AI and machine
learning for personalization of digital marketing as a high or
very high priority. Challenges, however, are there to be overcome,
and we believe this challenge can be solved by bringing together
the right people and the right technology. We can’t wait to get
Travelport Accelerator is now part of Travelport
Focus, an innovation hub supported by AWS that
contains three pillars: Technology, Intelligence, and Customer
Travelport Accelerator sits in the Technology pillar,
alongside product telemetry, and is focused on creating
experiences that redefine travel retailing.
pillar sees Travelport, AWS, and global analysts conduct and
publish research, data, and insights that inform decision making
and inspire industry change.
Customer Voice lets Travelport’s customers and
developers have their say on product design and roadmap.
Travel Industry News,